How to Win a Campaign

Messaging 'Wonky' Issues (feat. Kyle Wagenschutz)

Episode Summary

In this episode, Martín talks with City Thread's Kyle Wagenschutz about the challenges of communicating complex policies and infrastructure projects to the broader community. They explore strategies for making 'wonky' issues relevant and engaging, emphasizing the importance of messaging research.

Episode Notes

In this episode, Martín talks with City Thread's Kyle Wagenschutz about the challenges of communicating complex policies and infrastructure projects to the broader community. They explore strategies for making 'wonky' issues relevant and engaging, emphasizing the importance of messaging research. 

Guest Information:

Kyle Wagenshutz, City Thread

Visit City Thread on LinkedIn.

Check out Kyle's book and podcast recommendations: 

• Abundance (Ezra Klein and Derek Thompson)
• Why is this Happening? (Chris Hayes)
• The Weekly Show (Jon Stewart)
   

Connect with The Campaign Workshop on Instagram or LinkedIn.

Presented by The Campaign Workshop.