How to Win a Campaign

Ep. 6: When an Organization Becomes a Movement (feat. Angela Ferrell-Zabala)

Episode Summary

So many powerful movements originate from a single organization working from the ground up. In this episode, Joe and Martín dig deep into how this happens and explore strategies and tactics that enable an organization to transcend its boundaries and evolve into an engaging movement. They also address some of the barriers and frustrations that can happen along the way. They are joined by the executive director of Moms Demand Action, Angela Ferrell-Zabala. Angela and Martín discuss how a group of moms came together and helped create a movement that is changing lives and working to end gun violence on a national level.

Episode Notes

Connect with us!

Guest Information:

Angela Ferrell-Zabala

Social Media: @FerrellZabala

Website: Moms Demand Action

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop

Instagram and Threads: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop