The press plays in an important role in campaigns. In this episode, Joe and Martín discuss how to be authentic while staying on message and how to build a strategy for engaging with press in order to get coverage of your campaign and hopefully amply your message. Joe speaks with Amy Walter of Cook Political who provides tips for speaking with reporters and advice on how to effectively structure your earned media strategy.
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Joe Fuld
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Martín Diego Garcia
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Presented by The Campaign Workshop