How to Win a Campaign

Ep. 13: Movement Building through Coalitions (feat. Vanessa Gonzalez and Cedric Lawson)

Episode Summary

Coalitions are crucial for movement building because they bring together diverse strengths, resources, and perspectives, which ultimately creates a more powerful and resilient force for social, political, or cultural change. This week, Joe and Martín discuss movement building through coalitions and how to amplify a movement's impact through the shared resources, messaging, and a broader base of support that a coalition provides. They are joined by Cedric Lawson, Field Director at The Leadership Conference on Civil and Human Rights and Vanessa Gonzalez, Vice President, Government and Political Affairs at Giffords. Martín, Cedric, and Vanessa discuss how to build an effective coalition and how to celebrate the wins and navigate the losses along the way.

Episode Notes

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Guest Information:

Cedric Lawson, The Leadership Conference on Civil and Human Rights

Vanessa Gonzalez, Giffords

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Joe Fuld

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Martín Diego Garcia

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Presented by The Campaign Workshop