How to Win a Campaign

BONUS EPISODE: Data Analytics, Testing, and Program Evaluation (feat. Christina Coloroso)

Episode Summary

We're back! Tune into this special bonus episode for a deep dive into the importance of data analytics, testing, and program evaluation for any campaign. In this episode, Joe is joined by the Executive Director at the Analyst Institute, Christina Coloroso. Christina and Joe discuss common misconceptions around data and testing, the importance of innovation, and how the Analyst Institute is making testing easier and more accessible. They also dive into the future of the Analyst Institute and how they are thinking about and using AI, and other tools, in this field.

Episode Notes

Connect with us!

Guest Information:

Christina Coloroso

Website: Analyst Institute 

Donate to the Analyst Institute in honor of Hal Malchow 

Episode Resources:

Program Evaluation eBook

100+ Campaign Management Tools List (updated for 2024!)

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop

Instagram and Threads: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

X: @joefuld

Instagram: @joefuld

Martín Diego Garcia

X: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop