We're back! Tune into this special bonus episode for a deep dive into the importance of data analytics, testing, and program evaluation for any campaign. In this episode, Joe is joined by the Executive Director at the Analyst Institute, Christina Coloroso. Christina and Joe discuss common misconceptions around data and testing, the importance of innovation, and how the Analyst Institute is making testing easier and more accessible. They also dive into the future of the Analyst Institute and how they are thinking about and using AI, and other tools, in this field.
Guest Information:
Christina Coloroso
Website: Analyst Institute
Donate to the Analyst Institute in honor of Hal Malchow
Episode Resources:
100+ Campaign Management Tools List (updated for 2024!)
If you have campaign questions or want to learn more, reach out to us using the contact information below.
Instagram and Threads: @TheCampaignWorkshop
Email: marketing@thecampaignworkshop.com
Joe Fuld
X: @joefuld
Instagram: @joefuld
Martín Diego Garcia
Instagram: @gmartindiego
Presented by The Campaign Workshop