How to Win a Campaign

7 Questions with Todd Rogers

Episode Summary

This week, Joe is joined by Todd Rogers. Todd is a Professor of Public Policy at the Harvard Kennedy School of Government and is a behavioral scientist who has done research on increasing communication skills between families, educators and students, employees, consumers, and voters. Todd is the co-author of the new book Writing for Busy Readers, which is a practical guide for writing more effectively and practically to increase communication skills. Joe and Todd discuss how the political climate has affected voters' attention span and willingness to listen, tips for program evaluation, and their favorite GOTV tactics for 2024.

Episode Notes

Guest Information:

Todd Rogers 

Writing for Busy Readers

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

X: @joefuld

Instagram: @joefuld

Martín Diego Garcia

X: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop